ELLIE C CHEN


RESTON ENT



An ear nose throat private practice modern rebranding: a new style and outreach guideline



THE OLD BRAND





PREVIOUS LOGO



RGB 30, 98, 160



CMYK 91, 64, 10, 1



RGB 40, 39, 37



CMYK 69, 64, 66, 69



MONTSERRAT



extra light, light, regular, medium



OPEN SANS



LIGHT, REGULAR, MEDIUM, BOLD



THE NEW BRAND



COLOR PALETTE





RGB 0, 42, 127



CMYK 100, 67, 0, 50



RGB 216, 229, 255



CMYK 15, 10, 0, 0



RGB 174, 184, 204



CMYK 15, 10, 0, 20



RGB 108, 115, 127



CMYK 15, 9, 0, 50



RGB 44, 46, 51



CMYK 14, 10, 0, 80



TYPOGRAPHY





ROBOTO



thin, light, regular, and medium



LATO



Thin, light, regular, and medium



NEW LOGO





This new Reston logo and coloring is made to demonstrate the modernity of the practice and the cutting-edge technologies and techniques it practices.



RELEVANT LINKS & DOCUMENTS




reston ent website